The Unpack Blog

Unpack vs Linktree: Which Bio Link Tool Actually Drives Bookings?

Social Media Marketing for Vacation Rentals [2027]

Unpack vs ManyChat: Which Is Right for a Vacation Rental Host?

Content Creation for Short-Term Rentals: The Complete Guide

Unpack vs Buffer: Which Should You Use for Vacation Rental Social Media?

Facebook Marketing for Vacation Rentals: Page, Groups, and Organic Reach

Instagram Marketing for Vacation Rentals

Vacation Rental Social Media Tools and Influencer Partnerships

Social Media Marketing for Multi-Property Vacation Rental Portfolios

Airbnb Social Media Marketing for Direct Booking Growth

Airbnb Marketing Campaigns: Paid & Seasonal Promotions That Drive Direct Bookings

7 Ways to Increase Direct Bookings with Social Media

The New Way to Win on Social Media as a Vacation Rental Host

How to Use "Influencer Seeding" for Vacation Rentals to Boost Bookings

Why Social Search is Taking Over (and What Vacation Rental Hosts Need to Do About It)

How to Make Your Vacation Rental a Social Media Star

How to Find New Guests with Social Media

How Influencer Marketing Can Help Your Vacation Rental Get More Bookings

7 Ways to Market Your Vacation Rental

In the competitive world of vacation rentals, standing out to potential guests is crucial. Many property owners have a variety of rental locations and amenities, yet still struggle to attract bookings consistently.

5 Direct Booking Marketing Strategies That Actually Work [2026]

For most short-term rental operators, OTA commissions represent the single largest controllable cost in the business. At 15–20% per booking, you're essentially handing one out of every five dollars to a platform that owns the guest relationship.