DM Automations & Engagement

Turn Every Comment Into a Booking

Automated DMs, keyword triggers, and guest email capture that work around the clock — so you never miss an inquiry, even when you're hosting.

Automations built for hospitality

Everything you need to respond, qualify, and convert — without being glued to your phone.

Instagram Comment-to-DM Automations

Set a keyword trigger on any post. When someone comments, Unpack instantly sends them a personalized DM with your booking link.

Keyword Flows & Lead Qualification

Route different keywords to different responses. Share property details, answer FAQs, and qualify leads automatically.

Guest Email Capture via DM

Ask for an email address inside the DM conversation. Build your guest list on autopilot with every interaction.

Rich Property Link Previews

Share booking links that show property photos, pricing, and availability — right inside the DM conversation.

How it works

Set up your first automation in under five minutes.

01

Set Your Keywords

Choose the trigger words (e.g., "book", "available", "details") and link them to posts or your entire account.

02

Customize Your DM Flow

Write your opening message, set an email capture follow-up, and link to your properties.

03

Watch Bookings Roll In

Every time someone comments, Unpack fires the DM automatically. You focus on hosting; Unpack handles the conversations.

Your DMs shouldn't require you to be awake

Vacation rental inquiries don't follow a 9-to-5 schedule. A guest browsing Instagram at midnight shouldn't have to wait until morning for a response. Unpack's DM automations engage every potential guest instantly — capturing their interest before they book somewhere else.

  • Respond instantly, 24/7
  • Capture emails on autopilot
  • Never lose a lead to a slow reply

Ready to unpack your brand?

Start automating your DMs today and turn every comment into a potential booking — no code, no hassle.

Get Started Free