Social Media Analytics

Know Exactly Which Content Drives Bookings

Post performance, audience growth, and booking attribution across every social channel — analytics built for hospitality brands, not social media managers.

Everything you need to measure what matters

Purpose-built analytics for vacation rental hosts and hospitality brands who want real insight, not vanity metrics.

Post Performance Tracking

See reach, engagement, and saves for every post across Instagram, TikTok, and Facebook in one dashboard.

Booking Attribution

Connect social engagement to actual bookings. Know which posts and channels generate the most direct revenue.

Audience Growth Insights

Track follower growth, demographics, and geographic data to understand who your guests really are.

Revenue Reporting

Monthly and weekly reports showing the real ROI of your social media activity — ready to share with your team.

How it works

Get from zero to fully connected in minutes.

01

Connect Your Channels

Link your Instagram, TikTok, and Facebook accounts. Unpack starts pulling your data immediately.

02

Explore Your Dashboard

See all your metrics in one place — posts, audience, revenue, and engagement trends across every channel.

03

Make Better Decisions

Use real data to double down on what's working and cut what isn't. No guesswork.

Stop posting in the dark

Most vacation rental hosts invest time in social media without knowing if it's working. Unpack gives you the attribution data that connects social content to actual bookings — so you can make smarter decisions about where to spend your time and what content to create next.

  • See which posts drive direct bookings
  • Track real revenue per channel
  • Stop wasting time on content that doesn't convert

Ready to unpack your brand?

Join hospitality brands that use Unpack to turn social media into a real booking channel.

Get Started Free